Automotive Print Is Dead? Ft. Jonathan Wooley of S3 Magazine || Behind The Wheel Podcast

On this podcast Scott and John are joined by Jonathan Wooley of S3 Magazine. Jonathan has been the head editor of S3 since 2006. Konig has been working with Jonathan and S3 for numerous years. Jonathan talks about how S3 has moved away from print as it is becoming a dying industry and less desirable and how S3 has moved to an app in recent years. He mentions some pros and cons of moving away from the more traditional magazine issue model. Do you feel that print still has its place in automotive in 2024?

For more on Jonathan & S3:
S3’s Instagram: ► @s3magazine
S3’s YouTube: ► https://www.youtube.com/@S3magazine

Thank you for Tuning in and please, if you like the podcast and what we’ve been doing here, please SUBSCRIBE! We’re on iTunes, Spotify, Stitcher and we always put the full video interviews on our YouTube Channel (https://www.youtube.com/konigwheels)

(we’d love if you subscribe there as well!) Thank you for listening!

 

FOLLOW:

Konig’s Instagram: @konigwheelsusa
https://www.instagram.com/konigwheelsusa/

More on the Konig Behind The Wheel Podcast and to SUBSCRIBE:
https://konigwheels.compodcast

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Is the Fiesta ST the Hottest Hatch?!

Article written by: Jonathan Wooley of S3 Magazine

As the editor of S3 Magazine, I’m super-fortunate to drive a lot of newer cars. And with that opportunity… comes all sorts of eye-opening surprises. A few years ago as I drove the line of Ford ST/RS models, I began to realize that these things felt more like imports… then most of the imports!

That’s for real.

Take the Fiesta ST for example: This car is a time-warp back to the simplistic energy of 90s import car culture. A TRUE hot-hatch. A tire-spinning, torque-steering, wound-tight little Tasmanian Devil.

…Devil who LOVES mods.

I also have an old swapped CRX, and an older 911. And even with those cars as a comparison, I can vouch that the driving experience in the Fiesta ST is as pure as it gets. The only place where Ford seems to have screwed up is the oddball 4×100 bolt pattern for the wheels.

So I called Scott at Konig, and explained the frustrating lack of wheel variety & quality for the FiST (Fiesta ST) subculture… and that’s where the flow-formed Konig Hypergram in 4×108 was born! We nailed down a good fitment for the FiST chassis: 17×8 +40. And a couple months later, the wheels were finished & hitting the scales at just 17lbs.

5.5-pounds lighter than the OEM wheel, AND an inch wider. That’s what sport-compact tuning is all about!

DO YOU AGREE? Is this Fiesta ST one of the hottest hatches our right now? IF NOT, what do you think is the hottest hatch? COMMENT BELOW!

WHEELS / TIRES / SUSPENSION
Konig Hypergrams – 17×8 +40
Toyo R888R – 205/40/17
Treadwear tire letters
ST Suspension – XTA coil overs
ST Suspension – front & rear swaybars
TB Performance Products chassis bracing
(TB traction bar, cross member brace, i-brace, & trunk brace)

ENGINE – 291whp on 93octane

Borg Warner EFR 6258 turbo – .64AR
Custom manifold by Motorwerks Racing
Custom downpipe by Motorwerks Racing
Cobb Accessport with JST Performance custom tune
Cobb intercooler
Cobb exhaust
Cobb drop-in air filter
Cobb rear motor mount

TRANSMISSION
Boomba Racing complete short-shift kit

EXTERIOR
Vega splitter, skirts, wing extension
FTR support rods on a splitter
Boomba wing risers
Sylvania lighting
Sylvania Cube-X spotlights replace OEM fogs
Yakima rack

__________________________________________________

Jonathan Wooley is the Editor-In-Chief of S3 Magazine. Jonathan is running Konig Hypergram in 17×8 et 40mm squared. The Konig Hypergrams is Flow Formed.

FOLLOW JONATHAN:
https://www.instagram.com/s3magazine_wooley/
http://s3mag.com/

Behind The Wheel Podcast – EP01 – Jonathan Wooley

We are releasing our first podcast of BEHIND THE WHEEL PODCAST w/ our first guest… Jonathan Wooley, Editor-in-chief of S3 Magazine! As an editor and owner of a primarily print publishing company in this podcast, Jonathan brings a unique perspective as we talk about things like sponsorships, car features, social media, print magazines and their life expectancy, car culture, some of the most interesting and popular motorsports currently and much, much more! Tune-in and give us feed back on what you think…

Behind the Wheel Podcast

You can also, subscribe or download the podcast on our website, iTunes, Google Play, Youtube & Sound Cloud:

itunes google play youtube sound cloud

Thanks for listening!

FOLLOW:
Scott Weiss (Konig): Scott_Konig
Jonathan (S3 Magazine): s3magazine_wooley
Gregg Bucell (Koruworks / Grid Life / Fortune Auto Suspension): gregg.bucell

Behind The Wheel Podcast – EP01 – Jonathan Wooley

Jonathan Wooley is an owner and editor-in-chief of S3 Magazine. Atlanta based, Jonathan, is a car enthusiast through and through. He was around for the early Nopi, Fast and the Furious days but has never wavered as an import car enthusiast.

As an editor and owner of a primarily print publishing company in this podcast, Jonathan brings a unique perspective as we talk about things like sponsorships, car features, social media, print magazines and their life expectancy, car culture, some of the most interesting and popular motorsports currently and much, much more!

CONTENT CHEAT MENU:
0:18 | 10 Question Quickfire
2:17 | Intro
3:45 | Why Jonathan Wooley…
6:00 | A Fiesta ST Huh?
8:35 | Ford Focus Platform
9:00 | 18×9.5 on Focus ST’s?
10:18 | FRS / FT86 / BRZ Platform
12:09 | CIVIC TYPE-R Platform
14:20 | Times are a Changing…
19:28 | How have things changed in Sport Compact?
30:58 | What are the best events happening right now?
38:53 | What is the most happening motorsport segment right now?
46:30 | Sponsorships & Social Influencers
47:53 | Print Magazine car features, how to get one…
57:20 | Sponsorship Fails & Real Talk
1:08:14 | What to expect from S3 Magazine
1:10:18 | Are print magazines dead?
1:17:50 | Why are we doing a podcast?
1:19:43 | For the love of print
1:30:35 | Final Thought – Where is our industry going…
1:36:17 | Will cars getting more complicated hurt enthusiasts
1:42:06 | How to reach Jonathan Wooley / S3 Magazine
1:43:20 | How to reach Gregg Bucell / Koruworks and Grid Life
1:44:14 | Konig contact info / close

FOLLOW:
Scott Weiss (Konig): Scott_Konig
Jonathan (S3 Magazine): s3magazine_wooley
Gregg Bucell (Koruworks / Grid Life / Fortune Auto Suspension): gregg.bucell

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Behind The Wheel Podcast – EP00 – WELCOME

Welcome to the KONIG Behind The Wheel Podcast!  Here is a quick rundown on some of the things you can expect on our podcast series.  EP01 is already Live!  Make sure to give a listen and remember that on our website, on every podcast episode detail page, we list a timeline cheat sheet so you can jump around and listen to whatever topics interest you the most!

Thanks for listening and feel free to subscribe.  We’re live on iTunes and coming soon to Google Play.

FOLLOW:
Scott Weiss (Konig): Scott_Konig
KONIG Wheels: KONIG WHEELS USA

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